With the global uncertainty and impending economic downturn, 2020 is a challenging year for businesses. You are not alone. Your competitors face the same challenges as you, and are likely busy figuring how to turn the situation around or even to their advantage.
Before people buy your product or services, they buy – You. Yes, whether you like it or not, your professional brand is as important as your corporate brand. How can you maintain your brand value or even strengthen the value of yourself in times of crisis?
Back by popular demand, Yulia Saksen, co-author of branding book “Are You Brand Dead?”, will unravel the mystery of branding through practical examples and introduce methodologies so you can build a strong professional brand in the face of an economic crisis.
Highlights of this webinar:
• What exactly is a brand?
• The BrandBuilder®️ methodology to building a strong professional brand for yourself
• How to create the ideal brand position that authentically and effectively communicates your values and profession to differentiate you from your competitors
• How to improve your professional brand experience through customer journey mapping
• How reputation and digital privacy affect your Brand
Speaker:
Yulia Saksen is the founder and director of an award-winning interdisciplinary branding and design consultancy based in Singapore, Milan and Jakarta. Yulia is also the founder of C-Academy, the educational arm and research institution. She serves as a Council Member of IMCS and is a Registered Management Consultant.
Yulia specialises in customer-centric brand methodologies and design thinking. As a consultant, designer and educator, she is passionate in transforming client’s businesses into brands that matter. A frequent speaker in these topics, Yulia alongside Kimming Yap and Judy Tham co-authored the international brand book ‘Are You Brand Dead?’.
Free Webinar
RSVP Link: bit.ly/3crb3eR